Digitalgold
Shiny things from the web

Nov
02
Aug
21
A great example of a stunt that conveys a clear message in the simplest possible way, thus having a big potential to become viral is the new one from Ogilvy Brazil, created for Allianz insurance company. The stunt was performed in a bar somewhere in São Paulo, and the idea was to raise awareness of the dangers of drunk driving. Not to be too revealing, I advise you to take a look at the video yourself:

May
21
In an innovative attempt to bridge the gap between the online and the real world, Brazilian retailer C&A has started to display the amount of “likes” each of their clothing items has garnered through their being on display on their website. They’re calling this initiative “Fashion Like.” Presumably this would help clueless customers know what is more popular, perhaps helping them reach a decision faster. We wonder however if this wouldn’t lead to some cannibalization between items. Wouldn’t articles with the lowest number of likes simply become increasingly unpopular, leading to fewer sales, in favour of the more popular ones? How much of a clothing retailer’s sales figures come from a certain percentage of patrons not knowing what to buy and just grabbing whatever is there?

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May
16
These bags will make sure nobody wants to steal your sandwich. They have green splotches printed on both sides, so it looks like your food has gone mouldy.

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May
09

Called ‘Instagram Socialmatic’, it is a flat touch screen camera with a built in printer and 16GB of storage capacity. 

It comes equipped with two different camera lenses—one, your typical camera lens; and the other, for filter shots. 

Apr
26
Decent follow up from tippex to celebrate it’s birthday – chuck in a few years and see what happens: 

http://www.youtube.com/user/Tippexperience2/tippex2

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Apr
26
…need!

Apr
26
Really well done, I wasted quite a bit of time on there.

Try years:  0, 1000, 1969, 1492, 5000 and lots in between.

Apr
26
Genius campaign from hair removal cream Veet – For Men. 

http://www.amazon.co.uk/product-reviews/B000KKNQBK 

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Jamie Vickery / Account Director

——————————————
Outside Line 
Exmouth House 
3-11 Pine Street 
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EC1R 0JH

T: 020 7841 3970 
M: 07880 730 008

Apr
26
We’ve all taken one or lots of these. 

https://twitter.com/#!/textinstagram

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