Shiny things from the web

Drunk Mirror

A great example of a stunt that conveys a clear message in the simplest possible way, thus having a big potential to become viral is the new one from Ogilvy Brazil, created for Allianz insurance company. The stunt was performed in a bar somewhere in São Paulo, and the idea was to raise awareness of the dangers of drunk driving. Not to be too revealing, I advise you to take a look at the video yourself:


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